Page-Cover

The Page-cover advertisements splits the page into two. It’s only displayed on a desktop device, where the creative is added to the middle of the placement and both sides have a background color, that should match the creative. The advertisement is scaled to be as high as the window height – presuming the window is wide enough not to corp the advertisement. The placement is really good for branding campaigns, but it also has a high CTR.

EXAMPLE

Frequency capping

Due to the aggressive nature of the Page-cover advertisement, it will be shown at most every 6 hours per unique user. Additional capping can be added (e.g twice a day or four times per week). Advertisement will not be served to new users and users without cookies.

Specifications

Single image Page-Cover
A single image that is positioned center.

Dimensions: 1920x1080px
Weight Limit: 100KB

HTML5 Page-Cover
A standard HTML5 banner that is positioned center.

Dimensions: 1920×1080
Weight Limit: 120KB
Optional video: 500KB (muted, in-view)

Background color
By default the area on the sides of the banner will be painted black.
With HTML5 banner this can be changed by triggering postMessage to the parent window.

(parent.parent == parent ? parent : parent.parent).postMessage({banner: 'PageCover', backgroundColor: '#ededed'}, '*');

Best practices
Try to avoid adding too much text or text with a small font.
Avoid too colorful and aggressive colors for the background – We can send back creatives that ignore this point.
The ad format scales from small to large resolutions – The advertisments design should take this into account.