Wallpaper Ad

Wallpaper Ad is a premium static background image that serves as a branded frame for a web page.

By framing the content and drawing the users attention to the clickable part at the top, and at the same time not competing with other banner ads on the page, the wallpaper ad provides a good user experience and leaves an impression of a premium advertisement.

Brand awareness can be further increased by having the wallpaper ad made sticky, meaning it remains fixed in place as the user scrolls down. This in tandem with other placements on the page can leave a lasting impression of a good quality combined advertisement.

EXAMPLE

Specifications

Wallpaper Ad is a single large background image with an optional 995x300px HTML5 header part. The background image size will be set to cover which makes the image strech so that it fills the whole background.

The specifications, requirements and recommendations of the Wallpaper Ad background image and HTML5 header are:

Background Image

Dimensions: recommended 1920x1080px
Dimensions: minimum 1680x900px (the image will be streched to fill the whole background)
Weight Limit: 250KB
Background color is white and cannot be changed
The background image of the wallpaper ad should not contain text or highly detailed logos
To keep the background image size within the weight limit optimize and blur the image

HTML5 header

Dimensions: 995x300px
Weight Limit: 80KB
HTML5 header is the only clickable part of the wallpaper ad
Use the HTML5 header for your animations and texts
Leave the background of the HTML5 header transparent so that the background image will be visible

We have provided a zip file of an example project. Inside you will find an example background image, a HTML5 header part made with Adobe Edge Animate.